Why Going Niche Wins: Podcasting, Live Events, and Brand Growth with Wes Towers
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Why Going Niche Wins: Podcasting, Live Events, and Brand Growth with Wes Towers

Poduty and the News is your go-to live news podcast—uniquely focused on the world of podcasting itself, all from the vibrant stage of the modern media landscape. Each episode, your host Jeff Revilla dive into the biggest stories, trends, and quirky happenings in the podcasting industry, blending practical insights with the energy only a live show can bring.

What makes Poduty and the News stand out? We don’t just talk about podcasts—we spotlight how podcasting transforms businesses, communities, and even legacy media. Whether you’re a creator, a marketer, or just a fan of podcasts, this show helps you stay ahead of the curve and inspires you to make the most of this fast-changing medium.

On this episode, we’re thrilled to welcome Wes Towers from Australia! Wes Towers is the founder of Uplift 360, a digital agency specializing in websites and search engine optimization for the trades and construction industry. With a truly global reach (serving clients as far away as the UK!), Wes Towers has built his business by niching down and leveraging digital platforms to connect with targeted audiences around the world.

But Wes Towers is also making waves in the podcast space as the host of "Built, Trusted, Chosen," a show made for trades and construction professionals. His passion for creating meaningful content, networking at industry events, and using podcasting as a tool to learn, connect, and market his business shines through in every conversation.

Join us as we chat about niching your podcast, innovative live recording events, and how the rise of podcasting is transforming marketing and community around the globe!

Want to livestream and record podcasts like we do?  Check out these links and build your empire!

Transistor FM - for podcast hosting
https://transistor.fm/?via=poduty

Castmagic - to make written content from your audio podcast
https://get.castmagic.io/ugp958dba02x

Streamyard - for livestreaming and recording podcast episodes
https://streamyard.com/pal/c/6282618417446912

Episode Chapters
  • (00:00) - Live Podcast News for March 24, 2026
  • (00:48) - Meet Wes Towers, Uplift 360
  • (04:26) - Adventure Travel Show in the UK
  • (07:50) - Podcast Listening Up Nearly 4X Over Last Decade
  • (11:49) - World’s First Live Underwater Podcast Off Rottnest Island
  • (14:52) - BSidesSF 2026, Featuring the CISO Series Podcast
  • (19:30) - The Podcast as a Sales Engine
  • (23:23) - BBC is Launching Castfest
  • (27:56) - Connect with Wes Towers

The Podcast Wasn’t the Event… Until It Was
Source:  Bike Biz
https://bikebiz.com/debut-gravel-adventure-bike-expo-proves-a-successful-addition-to-the-adventure-travel-show/
At the Adventure Travel Show in the UK, a niche cycling expo drew thousands of highly engaged attendees, but one key detail stands out. Live podcast recordings were happening right on the show floor. This is a powerful example of how podcasts can plug into existing events, tap into aligned audiences, and create meaningful content on-site. For creators and local businesses, this model shows how to leverage built-in crowds instead of starting from scratch.

Time Isn’t Growing. Podcasts Are Taking It.
Source: Audacy
https://audacyinc.com/insights/podcasts-are-dominating-and-signaling-a-shifting-audience-behavior/
Podcast listening is not just increasing, it is replacing other behaviors. People are choosing podcasts over social media and streaming music, signaling a shift toward deeper, more intentional content. This creates a major opportunity for creators who can earn and hold attention in a meaningful way.

A live podcast recorded from the ocean floor shows how far creators are willing to go to stand out. More importantly, it highlights a bigger shift. Podcasting is becoming an experience, not just a format. The creators who win are the ones who create something worth watching and remembering.


From Conference Room to Center Stage
Source: CISO Series YouTube Channel
https://www.youtube.com/watch?v=9G9EYH8hH98
At BSidesSF, a podcast became the main attraction inside a live event, complete with audience interaction, sponsors, and structured segments. This demonstrates how podcasts can evolve into full-scale experiences that drive both engagement and revenue.


From Content to Conversion: The Podcast as a Sales Engine
Source:  Jeremy Miner on YouTube
https://www.youtube.com/watch?v=BwrpCS7tO0o
A live podcast focused on sales and leadership shows how content can double as a business tool. By demonstrating expertise in real time, podcasts can build trust, strengthen authority, and turn listeners into customers.

With Castfest, the BBC is bringing audiences into the podcasting process through live recordings and behind-the-scenes access. This signals a broader shift where audiences no longer want to just consume content, they want to be part of it.

Host your show at Poduty:
Curious about taking your own podcast live in front of an audience? Learn more about staging your own event at Poduty.com—no contracts, no minimum ticket sales, just real podcasting energy!

Not ready for the stage but need help launching your Podcast? Try our fully done for you podcasting services.  From start to finish, Jeff will help you bring your show to life!

Check out our services and packages at:
https://poduty.com/done-for-you-podcasting-services/

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