Oh we are live in Tarentum at the Poduty Podcast Theater. It's Poduty and
the News. I've got a great guest joining me tonight Adam
Torres. Adam welcome. To the show oh man i'm happy to be
here i was checking out your theater and i'm jealous man you got
the coolest podcast setup i've ever. Seen it's amazing
we're doing something out here in pittsburgh they must put something in the water
it's been a lot of fun we had a great pre show chat we've been
chatting for like twenty twenty five minutes i was like hey we got to go
live we got to stop talking and start talking on the screen
yeah what are we. Doing again come on remind me no.
Well i usually say i have one question for you yeah do you
know what time it is what time is it what time
is it.
What time. Is it
the only live news podcast about
podcasting from the space.
The only. Live news podcast about
podcasting from the stage.
Adam Torres welcome to the show. Man i'm loving them
that Poduty and the News come on it gets. The
blood flowing gets you out of your seat because i
think we have very similar business models that we really are
passionate about helping independent creators helping people
find their voice right we're trying to produce things for
independent creators i think it's a very similar through line that we have in both
of our business models why don't you tell us a little bit about mission matters
and yourself and what you've been working on. Yeah so
podcasting some people would say i'm kind of passionate
about it now i've been podcasting now for going on ten
years and it's one of those things that i'll tell you
it's been quite a journey i've done over six thousand interviews currently i
host nine different shows all different topics all different angles
and as i as i've grown and i've matured through
my podcasting journey we've launched as a company
over two hundred and fifty shows and as i've done that you
know i've just fallen in love with the art the craft of it and i
just and just the meaning behind it like there's so many people out there that
i feel should be starting podcasts but maybe haven't because they
don't they think it may be difficult it may be hard but i'm here to
preach a different message i think everybody needs to start their own show and everybody
deserves to be heard. Yeah we were kind of geeking out before the show just
talking about different events and different places to meet people and connect with
creators and mission matters not only did you have
all these podcast interviews that you were talking about you just launched one on
christmas day you were telling me you're like you're so inspired you're like i haven't
done a style like that and you just ran with it you
know tell us a little bit about that show and what this new format you're
trying to. Produce oh man i'll tell you so
i realized that my comfort zone is interviews i come from
kind of like the old school broadcastings style of interviewing
so think you're larry kings think you're charlie rose like that's kind of my
style and that's what i'm known for and i was doing an interview on
christmas day and yes i did say christmas day and
at first i i thought it was an accident so i woke up i looked
and i and i you know my schedule and i'm like what there's an interview
here so i i thought i was gonna email the guy and tell him hey
can we reschedule i i think you probably schedule this by accident
but then i read in the notes and it said you know that his his
w day seven months to the day
and so i'm like oh it's christmas this is his first christmas without
his wife you know like i'm thinking like he scheduled this very intentionally
on christmas day so i do the interview everything's going great
with him and and we you know he obviously has this space to share
about his wife about his life about his mission about
you know his future like and and a lot of hope and all of that
and and after i after that i was
called up a good buddy of mine and we're just talking about and we had
this amazing conversation about and i'm like you know other people
need to hear this stuff and i'm like and he's like what do you mean
and so like i come back maybe i don't know four hours later and i
launched a whole new show first time i've ever done a
monologue show in my life ever ever and i've been doing this again going on
ten years so after six thousand plus interviews i
launched a monologue show it's called Adam Torres inside my
mind and they're short monologues they're short monologues and
reflect based on some of it's behind the
scenes of podcasting and what i've done some of it is just are
my ideas in in business or in other insights and
entrepreneurship and just life really like things that i wouldn't normally
share on my shows because normally i'm busy doing what you're
doing interviewing people letting them talk
and. All that can be found over on the mission matters website definitely
so on. Mission matters dot com easiest way to connect though just to throw it
out there because i have so much going on in terms of shows and otherwise
instagram ask Adam Torres is the easiest thing you get i
just released a new book one billion podcasts you can get that for free you
get this show a bunch of other shows that i host instagram
ask Adam Torres there's a real easy link there that takes you to everything
awesome all those links. Will be in the show notes make sure you connect with
Adam check out what he's doing it is a huge
like media conglomerate i was you know peeking through it looking and doing my
research for the show today there is a lot happening a lot of connections
a lot of podcasts being created too and just you know see what other people
in podcasting are doing see what is possible for you
maybe what you see that Adam creates is something you want to work with Adam
or just reach out to talk to him i'm sure you do you know some
sort of public speaking or one on
ones with people if they reach out to. You all about
collaboration my aim and my goal and actually why i even come on
shows this is the first year i started doing or i should say last year
was the first year i started guesting on shows i never even i never came
on shows before again but doing this ten years and last year i started doing
interviews and there was one reason for doing that the
only reason was i wanted my aim and my goal in sharing my story
or anything knowledge and otherwise is i want to inspire and
i want other people to launch their own shows and it doesn't have to be
through an agency like ours it doesn't mark my first show i
launched in like fifteen minutes this one like i literally my first
three hundred plus episodes i recorded were recorded
it into my cell phone with and i put them up with zero
editing do i recommend doing that now yes if you
don't have the if you don't have the capability of editing i'd rather you do
that and still build a platform than do nothing at all
so my aim and my goal is any way i can help people i'm happy
to do so i just want other people to start recording and launching their own
shows awesome. I love that that's that is the business
model the blueprint that i operate by and to hear you doing it
on a much larger scale than i've even dreamt of so reach
out mission matters Adam Torres are you ready for our
first story let's go we've got the
real cost of cheap ai we're going to file this under live
podcasting for ai and creators this comes to us
from mironov recorded live at productize twenty
twenty five in lisbon the product jody podcast brought
to product legend rich mironov back to on
stage for a talk in ten that cut through ai hype with
humor and hard truth while the conversation focused on
ai costs and bottlenecks the bigger takeaway for podcasters
is where this was recorded live in front of a
real audience at a real industry event as ai makes
creation cheaper and easier the differentiator isn't
content generation its presence positioning and
distribution live recordings like this show how value
shifts from producing content to packaging experiences
something both executives and creators actually pay
for and i think this is right after both of our own hearts on this
one. Adam yeah yeah i'm a big fan of the
in person event i'll tell you right now i've been we've been doing in
person events now probably for about right after covid so
i did a lot more on the speaking side of things prior to covid
did a bunch of events things like that as a keynote speaker that kind of
thing and and i still do quite a bit of speaking but once
covid hit we kind of obviously the conferences weren't around we weren't
able to do what we normally did and then everybody
went inside i feel like they went inward and everybody was pretty much
at at home right obviously depending on where you were at and
once everything opened back up there was this
tremendous demand for in person experiences and you
even see this with things like i i'll kind of juxt out kind of add
another thing here luxury luxury the luxury market like
people are more willing to spend money on experiences
and then they are like material goods in many cases
right now especially in the luxury market because luxury and
goods things like that they're kind of commoditized
especially a lot of brands they've commoditized their products but there's something
about being in person that just changes things and i'll tell you we've been
doing in person events now ever since after covid and we
do do as many as we can and especially in different markets so we did
our first one in in singapore this year last
year we did our first one in abu dhabi last year and that's
now led to invitations in africa
in london and a couple of other countries that are are i
should say continents in terms of africa but and some other
and some other areas that we we didn't really know we had an audience in
but it's all the in person people see you in person just like
what you're doing in your amazing theater people see you they
connect and at that point you're their podcaster
you're their podcaster and that's a great business. Strategy
you're putting yourself in the middle where your community is already
at and this example of this product agility
podcast they're going to a product conference
they're the entertainment for that show they're they're already
placing themselves in the middle where people who already consume that
type of content are going to be at so what better strategy than
to show up where your audience is yeah absolutely it's.
It'S putting yourself in the middle of the caravan and then also when you think
about things like so monetizing you think about
things like merch you think about things like ticket sales
our top event last year just for example like it was a it's it was
an all day event last year and our top ticket
price was two hundred fifty dollars a ticket and we sold out so
that was a that was a packed event and that was a series of six
different interviews it was a one day conference and there was a bunch of
interviews other things and networking opportunities a curated audience
but i'm just telling you like depending on what markets you're in what you're doing
now that's a specific situation we've also had like less
expensive events that were let's say twenty five range for a ticket
and you know maybe it had a different type of meal provided or light
refreshments but it lets you now put you in the event
and that's not a bad business to be in when people are looking for events
the time to. Strike is now i do think people are like you mentioned
earlier are tired of being inside even that post
covid hangover where they've kind of they did retreat to their homes
they they go home from work and they're just tired they're drained
they're scrolling on their phone all night there is this really
weird resurgence happening where people are waking up from that
and they're realizing how unhealthy that behavior is how
how bad it is for them to isolate themselves they they're
yearning for community they're yearning to laugh with people in
public and and share like minded thoughts and high
fives and hugs and they miss all of that because
they've just kind of pulled back and it and they're they're ready. To get back
out totally agree totally. Agree let's
keep it going we have another ai but this is for the job
seekers out there careers are changing but community isn't
this one was recorded live at all things open the
whiskey web and whatnot podcast captured a timely
conversation with taylor dessen and jason
Torres about navigating tech careers in an ai disrupted
world but the real lesson for podcasters again it's the
setting by recording live at a conference this show didn't just talk about
relationships and community it demonstrated them in real
time in an era where resumes are filtered by
algorithms and applications disappear into inboxes
live podcasting creates human connection shared experience
and trust the very things that still open doors
when the rules keep changing and you hear so many
nightmares about people trying to find jobs right now
sending thousands and thousands of resumes and not
getting in even a single response but then you see events like
this where they're sharing tips they're you're making in person
connections you may just meet that white the right recruiter
that takes you into the the hiring office you might
make the right connection because you're out in public and you're not battling
all that noise and that's why i love an event like this you're you're really
jumping headfirst into the best ways to find a job in twenty
twenty six yeah. When i think about when i think about
the live component and then also when it comes to
corporate america and or looking for your next
opportunity i mean what i i do i do i
do a monthly event in beverly hills this isn't my event by the way so
this is this is the website's monetized
talks dot com and it's david rivero's event and he what he does
is he brings together curates these amazing amazing
speakers and individuals and it's just this it's insane
like his setup i think it's a fifteen million dollar mansion it's on top of
mulholland drive it's it's pretty insane but when i think about the
what the way that i created this and i'm and the reason i'm sharing this
is so that everybody that are podcasts out there can start to
reframe how they think of collaboration and partnerships so
when i met him i didn't know him david now i know him and now
we're buddies but i didn't know him i went to one of his events i
saw it and i was like you know what you know what you need here
he's like what i said you need me coming to podcast every month
do this once a month right he's like yeah i said you know what i'm
gonna bring my setup i'll come once a month when you do your event and
i'll interview the speakers and he's like oh that sounds great
so now every month i go to that and i'll tell you thinking about
like the event side of things and thinking about the access the
distribution and i'm going back to the story that you just mentioned
the power of live if you're looking for a perf if you're looking
for some type of new role so now let's bring
that to somebody that's maybe not a full time person
or podcaster but they're looking for a role or looking for what's next
take that same version of what i just said and do it in your
industry and by the way i've seen this happen many many times so this isn't
just me making this up i'll give you one example we
had a podcast host her name is ronnie ketter paul and you can look her
up you can look up her show it's a it's a great show and
she's in the medical profession and she's used her podcast
by putting out great content called her value
based care podcast was her original show and original angle and you would
think what the medical profession like what healthcare
like how can that how can podcasting help me there you know
her show attracted opportunity after opportunity all the way up
to like she was the ceo of a of a startup and all these other
things and again this is medical this is like these are big companies she's
working for she was head of innovation and growth at
cvs i mean her podcast led her i can't
say that her podcast got her these opportunities she's an amazing
person as is but i can say that it didn't hurt it
did not hurt when she talks about being a thought leader in the value
based care sphere in medicare and i should
say in the medical industry as a whole she was an outlier why
because she had a show she was out there and she was and by the
way she was doing things in person as well whether it was speaking being on
stages like whatever it took there and that's just where her heart and her
passion was by the way this wasn't some fabricated like
like media plan on how to get a job or how to increase her
worth it just happened very organically but
systematically through her creating content too so
going back to your story when it comes to being live when it comes to
looking for your next opportunity podcasting integrates into
all of that yeah. I love it no matter what your industry is
no matter what your passion is there are other people like you you
there are other people who are interested in what you're talking about they're interested in
the knowledge that you may already have in your position you may not be the
top dog in your position but you know things that people who are
coming to that position are trying to learn and figure out and you start
sharing that you start building a little community guess who becomes
the the expert in your industry you do and that's exactly what
Adam's talking about that strategy to get to cvs is
incredible and you see that repeated over and over again and
and while podcasting and entertainment might be very competitive
things like healthcare or or dental or restaurant
industry they're probably not as competitive in that space they still
have competition but you can really carve out a niche and something
that isn't you know so cutthroat as media you can
really build and establish yourself in your whatever you're. Passionate about
about it yeah for sure. Well let's keep
it moving we're moving right along i love this recorded live
at beta kit keynote stage at saas north
the beta kit podcast featured a fireside conversation
with shannon bell on how open text went all in on
ai at enterprise scale while the
discussion focused on adoption roi and managing both both human
and digital resources the real signal for podcasters is where the
conversation happened on a conference stage
in front of an industry audience i think we've said that already this is
happening more and more this wasn't an
ai as a party trick this was ai as a business outcome
and live podcasting proved to be the right format to unpack
complex high stakes decisions in a way that felt
credible human and grounded and i i go to
conferences all the time and back then or not back then but
you would typically see there'd be entertainment hired
for the conference maybe there'd be a cover band that played in between keynotes or
a magician or there'd be a comedian or there'd be a you
know a celebrity doing some sort of keynote but more
and more what you're seeing at at conferences is the
entertainment is becoming live podcasts that are popular within
that industry so in this case they're talking about the things that
they're talking about the conference but the entertainment is a
podcast it's true and. For everybody
that like this is the this is i
didn't i stumbled upon this by accident really like i didn't know i
when i first started doing this i began like sometimes people would
call me and they're like hey can you moderate a conference or can you be
a moderator or something like that and i was like yeah sure i mean i
can come do a do an interview for you on stage and that was kind
of like the traditional role old school style of like being a moderator or
mc i emceed a couple of things that people wanted me to do and i'm
like okay yeah i can come mc whatever they they pay the fee and
again i'm talent right i'm hired help so i you go out and
entertainment is what we do right so once you're in this business long
enough but what what started to change and this was in the
last maybe like two years let's call it is that people were
requesting that they they didn't just want me to come
moderate now they wanted me to do live podcasting so what's the
difference and here goes the value proposition even
above what's going to happen at the conference the value
proposition was this and once i realized this i was like oh my gosh
now i get it like this is the future period the value
proposition is the interview wasn't just happening at the conference
they wanted me to also to promote before the
conference during the conference and after the
conference so talking about the monetization part like
and our platform's a little bit different so when i give you some numbers
if you're not there yet remember this took me ten years to build
and i don't care if you do one interview that's great like
don't i don't want so when i give you some numbers i don't want you
to think oh i can't do it because you can one hundred percent do it
no matter where you're at right now i don't care if you go podcast at
your local chamber of commerce and do an interview for them that's audio
only and you set up a little booth i mean one that gets you in
front of more audience that gets you in front of more people so it's worth
doing a pop up banner what that'll cost you eighty
bucks your your your get your little your mic you don't even
have to do a video if you might not even have the main stage
but it's okay go do it anyway build your relationships
with that chamber of commerce head or whoever's running it
that president could be your local rotary somewhere else but go out
and do it so i'll start with that because when i give you some i
don't want you to feel intimidated because it didn't start that way it started
with exactly what i'm telling you it grew into that over
time based off of those relationships to where now
at the end of last year i'm already booked for about twenty
or thirty dates in twenty twenty six and it's january sixth
and so that happens over time so now just to give
you a little bit of context for some conferences last year i covered the
megamix expo which took place at santa anita racetrack
in in california in socal
in arcadia california excuse me and for them i
think i did like forty or fifty interviews i interviewed all their
vendors and their booths and stuff like that before the before
the before the actual event itself and i became and
many people now add me to their to their
actual to their actual packages for
sponsors before this i just now i just literally did
an interview before coming on this show for the deal flow deal
flow discovery event coming up at the borgado in atlantic city new
jersey on january twenty eighth and twenty ninth so
they hired me to do that i've been i've been working for them for years
now and these are relationships that build over time and i'll give you an
example in some places i'm i'm i'm you know i'm the
headliner i'm i'm the headliner at that event i'm on the main stage for the
one that i just told you about i haven't made that main stage yet they
normally get somebody from cnbc it's a quick hop skip and a
jump from new city to to atlantic
city new jersey so they normally get somebody that's on like
one of the big big shows like to be their main their headliner
one day i might be the headliner maybe maybe not but either
way i'm just showing there's levels there's progression and
it's about building relationships but everything that you just
now read it's happened for me it's happening and i see higher
levels above that but you got to get out of you can't
just be like in this insular mind said of i'm just at
home recording if you're just at home recording if you don't go out and meet
the people then the podcaster that is at the conference and meeting
the people that person is probably going to get the gig because they know them
and that's the game that's the name of the game it's still all
relationships yeah and you. Mentioned that strategy that
conferences were using the before during and after content creation and
they used to have to run ads unbelievable like relentlessly and
they'd have to place ads and trade publications youtube
ads and now they're really relying on the talent and the people that
are attending the conference to propel that message all year
long if you're creating the content leading up to it you're building excitement
for that show and if you're capturing the content during the show
then you're releasing that content after the show to start building excitement
for the next year and that snowball gets rolling and that
strategy that Adam's talking about you're seeing that more and more at conferences
all over the country and in all kinds of different industries
i got one. That we've done for years now the milken global conference in
beverly hills this is probably the top i don't know one
two three conferences in the world it costs a ticket just to
attend costs i think last year was thirty five thousand that's just a ticket
that's not a sponsorship thirty five grand to step in the conference it's
it's insane the people that go there it's the heads of state like it's the
top people in the world um i've done over i believe i'm
crossing five hundred interviews now for them after in the last five
years or so maybe it's i don't know if i quite hit five hundred so
let's say i've crossed four hundred interviews for them but that catalog
also will build year over year over time
and then if you think about it for the content creators and and that are
out there that really really get this what happens is over
time your content catalog can be so significant that you
might get more traffic for the conference than the dang conference organ
which is just natural because if you also think about things like you know
not going too far into this but like ai what google's looking for what
content people want to be in if the if everything is going to
eventually point to no matter what the technology is no matter what we're
in if everything eventually points to
giving a great user experience for whoever is digesting the
content podcast content a lot of times is going to win because
it's a sticky loyal audience so in my opinion
nothing against anybody that produces this kind of content i'm speaking solely
for myself but i have watched a panel
discussion or a panel on youtube exactly zero times
in my life it's just not made for it if you're in the conference
like if you're in the conference great watch the panel all day there's
energy in the room it's different but i've watched it
after exactly zero times a podcast about that
conference or about what's going on listen to that all day long on
yeah there's nothing. Can replace being there in the moment and and
panels are that real time experience that real time feedback
you don't it doesn't really capture that and come across on a youtube video
but the excitement of being there and in that. Moment and nothing against
youtube by the way i'm not dogging youtube i'm just saying for me i've never
watched a panel on youtube in my life oh. I turn off q
and as as soon as the main keynote's done and they start q and a
i'm done i don't want to i'm out i don't so i i know what
you're saying i completely relate to it that there's just
there there's certain things that are good for certain ways of distributing media
youtube's great for intimate one on one content
storytelling showing you visuals but for
a panel it's a it's a tough sell it'd have to be like the
the beach boys final interview before you before they all
retire but they probably are retired tired of it and. Even then we just watch
the clips we'd still watch the clips though yeah.
Well how about we let's switch gears from ai and let's go
no ai no ticket price and a cash bar we're
going over to it looks like my side of the state here when
fandom becomes the stage two philly fan favorite
shows cheap seats and the city pigeons are joining
forces for a free live playoff preview you as the
philadelphia eagles fans gear up for another postseason run
hosted live at the coupe the city pigeons home base
this event proves how powerful live podcasting becomes
when it's rooted in shared identity and place no
ticket price a cash bar and a room full of emotionally invested
fans turns a podcast recording into a communal
rally showing that when podcasts happen the fans random
timing and locality they stop being content and start
becoming events and you know just think about taking your
podcast to this level like this is this to me is like
pinnacle for live podcasting you're you're hanging out you're
filled in a room of people who love what you talk about this is a
shared experience with their favorite sports teams and you're
just in a room and the energy's got to be off the channel chains
bouncing off the walls i. Love it i love it
and anything that you can to get you out of your comfort zone too so
for the podcasters out there i'm gonna give you a i
have it by the way just be up front i haven't done anything in a
stadium that big but i i have so for example i
visited david meltzer and he does his podcast out of a
stadium in in in los angeles and i've
seen it and it's amazing the way he does it and it's uh it's normally
you know when when they're not playing obviously and it does out of this suite
and the backdrops insane is really cool so i've been there and i've seen it
but i was getting to thinking i haven't done this yet myself so i hope
somebody else does this and i has decided oh wait a minute i did one
episode actually i take that back i did do an episode like this
so tailgates tailgates are fun like
come on you're at your and this is where i got the idea with somebody
else that did something like this that was like exactly what you're talking about like
that idea i agree is the pinnacle that's amazing but i'll tell you
we did one at a tailgate it was at a u of a game
in in university of arizona and or no no it was
asu game i'm wrong wait a minute let me take that back i think it
was asu versus u of a and it was a football tailgate
and. I just i just popped up you were in the right parking lot i.
Just yeah i just i just plopped up the the the equipment and i started
doing some interviews and it was on a very very much smaller
scale but the point walked up and
walked by they were curious because in a tailgate people are
walking around they're drinking having fun they're listening and my my
only tip for everybody when it comes to that piece of it
pa systems are not expensive you can get a pretty good
pa system for a couple hundred bucks so i'll give you a quick just
a quick recommendation on on if you were to do something like
that get you get a get a get a pa system doesn't have to be
great just get one you know ten inch whatever twelve inch speakers doesn't
matter and then whatever recording you're going to use it's
it's okay it's not going to be your your most perfectly recorded
episode like in studio just understand that but if you announce
that at the beginning of the episode in my experience the audience it can even
be a little pattern break of like something a little bit different like i'm at
in this case i did one from the from the from the tailgate as i
mentioned it's kind of like you're taking your audience with you but if you bring
the pa system with you which again does not have to be expensive
what'll happen is the people that are walking by
they'll get to hear what you're talking about they'll get curious and they'll
start asking other people what is this and then what was happening is i
had a whole group of people that were selling my show for me
and i had and i give these i always i'm always handing things out i'm
handing out books i'm handing i have these little poker chips with my face
on it and on the other side has a qr code but and i have
like bookmarks and we give out free books and all kinds of other stuff like
that but what i'm doing is i'm building all audience
i'm building audience and people will remember i'm telling you people
remember the first time i went to i went last year for the or the
year before actually now i remember to a washington dc
for the very first time never been to that city never i had a gig
for the first time it was during women's equality day during a
conference held by gloria felt for that and i've never been
there again ever in my life walk in there i set up my
booth people came up to me and hugged me and they're like i've been listening
to your show for years it's about time you came out and it was just
just this feeling of like whoa like and i i don't
say that i say that just so people understand like people are listening
they'll remember you so when you get out there and you do things you might
think what i'm gonna start tailgating at a tail and a i'm gonna start
podcasting in a tailgate if you're in that sports
niche i'm telling you small things can become big you want to be doing
a show like what you just now what you just teed up
sometimes things start like that and you'd be surprised if you stick
with it especially if you're going to be there any anyway incorporate into your lifestyle
that's what i say yeah there. Are infinite amount of places to do
a live show we we talk about you may not have a theater like this
in your town but you probably have a bar a restaurant a
coffee shop on a saturday afternoon that's has a slow time
maybe you can collaborate with local businesses and say hey you got space
you're sl this what's your slowest day why don't i come in do a show
i'll bring my friends my family and my friends fans go buy coffee or
whatever pastries and i'll record an episode of the show and let's see how
it goes and you start to find these little you know nooks and
crannies in your community that you can fit your show in where can you put
yourself in that you can be in front of an audience and start
practicing your public speaking being out in the
public and talking to people interviewing people one on one you
don't get to do that in your house in your basement studio studio but you
can do that if you go to a bar restaurant or or even a
coffee shop i love that story. And one of my heroes
it's not well he's in broadcasting overall so this wouldn't be
just podcasting but there's so many overlaps here but larry
king early in his career like where did he start he was
he was in miami beach he was he was he was doing
interviews he was interviewing people at a restaurant true story story
he was interviewing people he said he was interviewing kids a plumber whoever came
in he didn't know who was going to come in it could be one interview
could be a plumber the next interview could be jackie gleason i mean
you don't know who is going to come in there so it also taught him
to think on his feet it taught him to think on his feet and it
helped him hone his unique interview style so when
you say that i'm like yeah that's that's what people need to be doing.
Well let's keep it going because the next story is going all the way
to cabo i just love this story i thought the twist that it is a
little fun i don't know if this is this near you you ever hear of
the woody show i think it's a morning radio show but
the woody show is taking its show on the road literally by
recording live from cabo and then doing it again on january
thirteenth at the grand opening of a raising cane's location
the takeaway here isn't what they talked about it's where they showed up
from a destination broadcast to a brand activation inside a
chicken restaurant this is a perfect example of how live
podcasting and radio are blending into experiential
media when shows leave the studio and meet audiences where
they are vacation spots retail openings community
spaces the podcast becomes part of the event
instead of just something playing in. The background huge fan
of this huge fan of this and i i'll get back to
podcasting in a minute but like raising canes like they
they just did one with a collab with snoop i think it was at some
football stadium i can't remember which one i saw just a clip of it but
they just did one with snoop raising kings is a great brand
and and to be working with and when you think about a collaboration like this
i don't know if anybody's doing it you'll have to you'll have to correct me
if they are or are not because i don't know but when i when i'm
like man going to cabo and doing this next thing you're gonna see if somebody's
not already doing it is the cruises so like just like the
rockers they do cruises they do tours like the the rockers
like i mean ll cool day has a cruise like the rock the bells
cruise or something like that like i can see it now who's got the
podcasting cruise and there's going to be whoever that your favorite podcaster
is going to cruise with them like i see it happening it's giving
genius i'm all in let's put. We should put that together
twenty twenty seven here we come there we go. I
love it but it's given and i don't know if again
people want to connect ultimately and the other thing that i'd say
about that is that it's not just connecting with the
podcast it's not just connecting with the host so i don't think we brought this
up so i'll i'll kind of just briefly bring this up is
that it's really the community that forms around the show
shell so i'll give you an example so our our brand mission
matters a lot of the people that that that
that listen to our show they happen to be like minded they're a certain level
of entrepreneur a lot of times they're from certain demographics a lot of
times they're in certain industries and when they come together for a
live in person like thing a function we normally put
a certain amount of time to networking and we might even add
like some other things in there to get the audience talking to each other as
well and it becomes a of course the show of
watching the of watching what's happening so what happens is they meet
other like minded people in that audience and then what do
you think happens the next time that that we have a live in person
event they want to come see the interview they want to see the like who's
being interviewed of course and they want that part of the experience but then they
have that emotional connection oh man last time i went to this event i met
this person and this person and that person and now a community
starts to build build and that community is really the core
fan base of your show and ultimately like the
stronger that community becomes the stronger your show becomes
and the larger and the different types of opportunities that you're going to
get invited to because when they invite for example a
particular person to to cover an
event or to law or to be part of a conference
if if it's it's powerful if you have obviously good numbers a good
show you're going to reach your audience that's one thing but if you can be
known for getting invited and your community shows up too
and that helps sell tickets that's a whole different value
proposition and that's something to strive for
yeah that. Community connection it it's almost so
undervalued with business owners they they think of customers i think in terms of
mailing list but if you start to put events together where you're
connecting people one on one like they met somebody at the previous
conference and that's the reason they came back maybe they do like your business
but that community that you help foster and help build that
almost becomes bigger than the business and everybody puts you
at the center of that and that you can't buy that with advertising
nothing will nothing will replace that than you being there present
with your customers customers building that community it's it's
invaluable to be able to do something like that yeah
and our last one today we're going to higher education
this is when a podcast becomes the institution to
celebrate its fiftieth episode the startup cornell podcast
recorded a special live show during the twenty twenty five
eclectic convergence conference at the cornell tech
in new york city capturing founders operators and
alumni in the moment rather than in isolated
interviews by embedding the podcast directly into a conference
experience this episode shows how live recording elevates a
show from content to institutional memory
instead of chasing downloads startup cornell used
a milestone episode to document community reinforce
credibility and turn a campus event into a lasting
media asset exactly how live podcasting can
scale trust over time how incredible is
that and you know we don't think about necessarily
higher education doing podcasts but they're doing these in
droves we almost have a story every week about fordham
university cornell we've penn state university we've had
all these colleges colleges really branching out from traditional
media and these small conferences that they would have
internally on campus to these new media
events where they're live streaming they're recording podcast episodes
and they're sharing them with faculty they're sharing them with the students
and they're building something more than just the classroom
lecture yeah. I love it and
anything that has to do when it comes to education i'll give a plug to
grow growing our future podcast that's hosted by aaron
alejandro he's the he's the executive director of the
texas ffa so future farmers of america and
i've been working with them we've been producing this show and i think going on
four years or so there they got a ton of episodes and i actually go
out and i do live podcasting at their at their state at their
texas state event and i don't know i probably through the
years i think i've been doing it for about four years now and i've probably
done i don't know a couple hundred episodes there like live in
person and what what they've done is they've also
so speaking of the education side of it for those of you that aren't aware
of what ffa is it's the largest youth organization in the country i
think there's around nine thousand chapters and somewhere around a million
members i could be a little off my numbers but i do know it's the
largest youth organization in the country and ton of chapters ton
of influence and a ton of good they're doing and they're really
training our future leaders years in this country and it's
it's it goes beyond even though it's named future farmers of
america it goes beyond farming i mean their tech anything that's
related to our food food security production
i mean they're in everything but just for some context for people that don't
know exactly what that is but they even took it a step
further which i found super interesting they actually have turned
their texas ffa so it's called the growing our future
podcast they've actually
created curriculum out of their episodes
and it's actually distributed to students in schools
and that was done so they've done that very systematically to their
students and they're teaching leadership skills and they've had just this
amazing catalog of content they've put out and
they've really created and put it into the education system
all from a podcast cast so and that's so when i
see like the use cases for where this could go for academia and
otherwise to me it's beautiful because it's the most authentic
most authentic content you're gonna you're gonna really get in my opinion
and so the types of people that they bring on the show on
their particular show and and the type of content they're bringing to their kids
and to or they call them members i should say members it's
it's invaluable and it's one of a kind and the kids are interested because they
can listen to the show they they know who the people are and now they
also are working through the curriculum so if you think about active
learning man what's better than that could you imagine if when you went to school
you got to like listen to a podcast episode and your
assignment that day or for that or for that particular time was
listening to a particular entrepreneur or somebody in your field that
you cared about that'd be awesome yeah that. Wasn'T even
a thing i could consider it back in the nineteen hundreds when i was in
college college but that that really engages the students
and to have a podcast that's about something
that you're studying something that you're learning about and passionate about i mean i
could just see how much more that would have drawn me into my studies
having these lectures from these professionals or experts in my field
you can't replace that. With with anything yeah and then that
for that to be your curriculum like come on like what's our next episode what's
our next lesson i'm in let's. Go let's go
i gotta tell you Adam this was so much fun
i was so excited when we connected i we saw i saw
this date on the calendar but the level that you brought
tonight and the the way this you got my mind
thinking i am so grateful for the chance to spend this
time together the i have so many ideas now i want to get off stage
and i may start another program podcast just being influenced by you tonight
but one last time before we go let's let everybody know about
mission matters and the best way to connect with you and you
just see what you're doing because there's so much going. On here
so what i want everybody to do is just instagram ask Adam Torres
and on there you're going to find a link and my new book one billion
podcasts i want everybody to go and get a free
copy of that so you're going to see a link there you'll get a free
copy there's also the free audiobook version so ask
Adam Torres it took nine years to write that book but it's
only a hundred and something pages you can read it in an hour and a
half and you'll get all of all i open up my playbook on what it
takes to grow a show my journey in growing a show and i
only talk about things that i've been able to do so for
example one of the things i don't write about is monetizing
globally why because i just started doing that i just started
traveling internationally so you can be sure that i stand by
every single word that's written in that book and you can get it free one
billion podcast com or go on my instagram so either of
those two and you can get. It awesome
awesome and if you like anything that i talked about any of my ramblings from
the stage tonight we have a small little theater space we want to
also produce small independent podcasts we we are live
we are intimate we are a small little forty seat theater that can
also live stream stream it's completely turnkey no
contracts no minimum ticket sales we split the door fifty fifty
i'll record the show give you the recording i take no
interest in your content it's one hundred percent your content to use and distribute as
you please it's p dot com p o d u t y
dot com Adam this has been a blast thank you
so much i got just one more question for you
what time is it.
What time is it
i do the new
the only live news podcast about
podcasting from the stage.