MSNOW Shifts to Video Podcasts and Live Podcasting Reshapes Conferences with Sara Sheehan
#80

MSNOW Shifts to Video Podcasts and Live Podcasting Reshapes Conferences with Sara Sheehan

Oh my, it is August already, 2026.

Can't believe it. It's going to be cold weather soon. Oh, I'm bringing out the

Uggs and the pumpkin spice lattes. I have an amazing

guest joining me on Poduty and the News. We're going to talk about 6 live

news podcast stories about live podcasting recorded live. Sarah

Sheehan, welcome to the show. Thank you so much,

Jeff. I am so glad to be here with you. I'm so excited to have

you. We did all the prep work before I hit record, but I forgot one

thing. I always ask my guests before I play the theme song,

do you know what time it is? You know what? I sure do.

It's party time. What time is

it? Oh, what

time is

it? Oh,

it's time forPoduty

and the News. Poduty

and the News.

The only live news podcast about podcasting

from the stage. Hold to the

end of news.

Hold to the end of news.

The only live news podcast about podcasting

from the stage.

Oh, the only live news podcast about podcasting. From the

stage, Sarah Sheehan. Welcome to the show. Thank you so

much for having me. This is so exciting. Well,

I'm so excited to have you here. We met about a year ago. I was

a guest on your podcast and it was one of the most amazing guest

experiences I've ever had. You were challenging what I was doing

and building on kind of the thought process I had. You gave me so many

ideas just interviewing me. And exploring like my passions and what

I was interested in. The show's called Transformational Thinkers, and you

transformed my thinking. Oh my goodness, thank you so much. That is the

biggest compliment, and I take it dearly.

I so dearly appreciate that. I truly

do want the experience on my podcast

to be next level. I want people to walk away

Feeling I really put a lot of thought into how

I wanted the conversation to flow and go, and that I

want my guests to truly be spotlighted, to

have areas of their life and business shown in a

completely new way. If they're on a million

podcasts, I want to ask them different questions,

and I want to make it a unique conversation.

Yeah, 100%. It was so elaborate, so detail-oriented. I

was immersed in participating. I really had a great

time and it was really a great conversation. It's Transformational

Thinkers. I think you can get to it right from Sarah's website,

sarahwsheehan.com. And why don't you tell us a little bit about

your consulting practice? You have some nice ways that you

approach business consulting. You have some different strategies that you

don't see from a lot of people. Absolutely. I

have over 30 years of experience practicing

my craft, helping clients go

through really difficult, complex projects. They

work with me when it is a

make-or-break transformation, and they

really need their people to adopt new ways

of working, take on new behaviors, and

adopt change to make a project successful.

It could be anything from a technology transformation.

I've implemented SAP 19 times.

Outsourcing a global function, integrating

an acquisition, doing global

organization design, helping a client through

custom application development. Working with a client

on AI adoption. I've done all kinds of projects.

And at this point, I've worked across pretty much

every major industry. Consumer

goods, life sciences, biotech, pharma,

med device,

telecommunications, financial services,

high tech. I've done a ton of different types

of industries and helped clients through some of the hardest,

projects of their career. What I do really

sits at the intersection of strategy

and people. I'm helping the client through

the hardest project where they may be actually

changing everything a person actually does,

all of the systems that they go in, all of the

processes that they touch, or it may be a

very minor and simple change for a

particular role. It varies greatly.

But in terms of how I engage with clients, I do it in

a variety of different ways, in an advisory

capacity, a fractional consulting capacity.

If a client has a really, really hard project and needs

full-time support, happy to talk about that as well.

I have a course called Mastering

Change Management that is a course

that someone can take and sit for the

Certified Change Management Professional exam.

The course is offered in a variety of ways.

There's a self-paced version that sits on my website

that is 21 hours, and it's geared for

A new professional that wants to learn how to lead

change, or it could be a very seasoned professional that

just needs continuing education credits.

But outside of the self-paced version,

you can also take that course in a

live remote fashion,

or you can have live

cohort for your company. And

finally, I can customize the course for

you, for your business and your project.

I've gotten some really fantastic

comments from participants of the course, and I'm

super confident that

anyone that invests in it will walk

away with Tremendous

pragmatic knowledge that they can apply today.

That's incredible. sarahwsheehan.com. We'll

have all those links in the show notes. Connect with

Sarah, reach out, just check out the website, skim through it, check out the course,

check out the podcast, really build those connections with the guests that we're having

on the show. And we'll have a special dedicated page over at

news.padudi.com, which will have all of Sarah's links, her bio, along

with any episode, not only this one, but hopefully future

episodes that Sarah comes on. And you'll be able to connect

with and find her all over there on the crew page. You're now

being inducted into Padudi and the crew. That's

fantastic. Are you ready

for our first story? Yes, I am. And this one,

this is again about change. A lot of the stories that we're going to talk

about are you know, institutional change, things that are

happening. You know, we obviously— AI is a big part of things. Oh yeah.

Media shifts are a big part of things. And these types of disruptions or

change position you, uh, put you in a position

to really move your business to the next level. And how do you get there?

Well, Sarah was— somebody like Sarah will definitely help you know the

path, know the way, you know, know the direction that the, the wind is

blowing. And get you there. And this is one that's— this is one of those

media plays where you're seeing new media, old media,

traditional media kind of merge into one thing and, and

use different channels. And MSNOW is making a significant

programming shift by replacing its live weekend evening lineup with

video podcasts. The network will feature shows from its own

personalities, including Nicole Wallace and Chris Hayes, while

expanding a partnership with Crooked Media to air popular

podcast brands like Pod Save America and Strictly

Scrutiny. The move comes as MSNOW prepares to launch its

first direct-to-consumer membership platform and follows

strong early audience growth from its podcast programming,

particularly among younger viewers. And,

you know, we're seeing this a lot with traditional media embracing

podcasting, whether it's a way to scale the media that they're

producing. Maybe it's a little bit more affordable. Maybe it's meeting the

demographic. It's meeting the people with how they want to consume media.

So I think being proactive like MSNOW is, is,

you know, they're trying to get ahead of this and try to maintain that loyal

audience that's probably been slipping for, you know, 10 or 15 years.

Absolutely. I think they were pushed to a

point of no return because Audience

numbers dwindled tremendously. They

had huge

issues with on-air talent.

They were at a point of no return,

essentially. So making a complete format change, in

this case, makes a ton of sense. Let's

take it off the table and completely change what we're

doing. Using live podcasting, I

think, is an absolute winner in a

situation like this because you're going to completely

rebuild interest and audience.

Yeah, you're filling those time slots. And most people aren't glued to the

television like they were 20, 25 years ago. They're out and about. They're

looking at their phones. They're checking media at work, on

their lunch breaks, on their commutes. And this is kind of, you know, you get

home from the end of the day or on the weekend when you're not working,

you know, you want to sit down, you want to relax. And that type of

content you're familiar with, if you know brands like Pod Save

America, Strictly Scrutiny. Mm-hmm. Now you can watch them live,

watch the recording of the live video and see those people that

maybe you only listen to as an audio podcast. Now you can

see them on the big screen. You can see how they react with each

other, how they react with guests, how they interview. And you really get to, I

always say you get to see how the sausage is made when you watch a

podcast live as to just listening to the recording. And I

think it's a win-win for consumers

to ingest that media

on different platforms and really have some fun on a Saturday night.

Absolutely. And I would just offer, they really did

serve their audience well because they listened. To the audience

signal first. If you listen to

what the audience is saying, you're going to

come up with the right answer. Yeah, I love that strategy.

Well, I always often say, go where the audience is when I talk about live

events and conferences. But if, you know, if you're a station

and you need to bring people to you, you know, give them what they're

already consuming, give them more of what they're already consuming, and

give it to them on the weekend, on the weeknights where, you know,

after hours they can just sit down, you know, have an evening

cocktail and just listen to a podcast or 2 live on the television.

Absolutely. And going to

our second story here, we have the

Department of Labor is partnering because we know that AI is coming.

There's a lot of people utilizing AI tools, some

for the better, some for the, you know, what are you doing is kind of

the question that we ask sometimes. But there, there are some advantages,

and the US Department of Labor is partnering with learning

platform Ares to help make AI literacy available to

workers across America. During a live conversation at the

2026 ASU+GSV Summit,

Ares CEO Michael Loeff explained how the

program delivers short, mobile-friendly lessons designed to help people

build practical AI skills instead of lengthy

training sessions. The program focuses on bite-sized learning

that can be updated in real time as AI technology

continues to evolve. This is a fascinating

story. I think it's totally needed. This is

something that a majority

of the population needs, and the fact that they chose

to do bite-sized learning modules, that is a

huge winning strategy. But starting with AI

literacy and giving people a common language and a

common understanding around the tools and

ideas for how to start experimenting, if you're not already doing

it, is fantastic. And it sounded

like reading the fine print on the story, there are some

absolutely phenomenal organizations that are

behind this effort. And so I would

expect that he would have more Courses than just this

first one. Yeah, and I love the delivery

method here. They're announcing it at a conference, they're recording a podcast

about, you know, what's going on with this app and how to take these AI

notes, and then they're delivering it through mobile phones, you know,

right into the hands— Amazing. Of the people who are most likely

to use it. It's, it's a very powerful— you know, you wouldn't expect the U.S.

Department of Labor to be so streamlined in its delivery And I

just thought they hit on— they were firing on all cylinders

to really start to push this out there and get this into the public's hands.

Well, and Ihoff said in the interview that the course

does make real-time updates to content, which I think is

phenomenal. I'd love to understand that more at a deeper

level as a course developer myself. And

he has very high engagement in the

course and great numbers on application

of knowledge and increased confidence

using AI tools, which I think is great. Yeah, I

couldn't imagine being the person in charge of keeping it updated. There's

a new change every day. There's a new feature every day. There's a

new system every day. But, you know, just being there and

having something as a starting point for a lot of people who Some people

who have only been hearing about AI for 2 years but never took any action,

well, this could be something that helps you skip to that front of the line.

Like, it helps you clarify what all this AI stuff is.

And for other heavy users, you know, this, this could take you to the next

level or, or show you something possible that you didn't even know was possible.

Right. It's a, it's a definite, um,

creating the common denominator.

across the world. It's

incredible that it's so open and available. Yeah, I was

a big fan of everything about that story, from the delivery method to launching

it at a conference, having conversations at a conference. And, and we're seeing

that a lot more at conferences where podcasts are really becoming

a form of entertainment. Yes. At the conferences, you— where you used

to see a panelist of of 4 speakers who are

probably corporate executives from the title

sponsor doing a 2-hour panel where everybody's yawning and sitting

through. You're now seeing these podcasts come in and be the

entertainment, still delivering great information, but really

entertaining the audience and pulling them in, making it so immersive

that you can't— it's impossible to walk out of that room and not be

excited about the future. I,

I think that the more people have the opportunity to

experiment and understand the

efficiencies that they can gain from using AI,

the ability to uplevel the quality of their work

without losing authenticity, I think those kinds

of learnings are really going to help us

capture what is great about AI.

And that is the perfect segue. You must have been reading ahead. That's the perfect

segue into our next story where media leaders say AI should

empower, not replace people. Variety recorded

a live episode of its Strictly Business podcast during the Cannes

Lions Festival, bringing together executives from

Deloitte, AWS, and Sony Pictures Entertainment to

discuss how organizations should approach artificial intelligence.

Rather than viewing AI as a replacement for people, the

panel encouraged leaders to embrace new technology by building AI

literacy, solving meaningful business problems, and creating

workflows where humans and AI work together. The

conversation emphasized that successful AI adoption

depends as much on change management and

leadership as it does technology. Absolutely.

I could not agree with that more. I love the fact that they had such

a diverse panel, and a lot of these, uh,

live podcasts are sitting at the

intersection of creativity, technology,

and people. So I find that very fascinating.

On the topic here,

we definitely want to empower people and not replace them.

When it comes to implementing

AI within business processes

in a company, you want to think about

making sure that the people are focused on

strategy and vision. Mm-hmm. They're focused on bringing great

judgment. They are focused on

managing and dealing with edge cases they may not

have anticipated, or interfacing

with customers and influencing the next sale.

You can do bigger and better things

if you're not focused on some of those mundane processes

every day. And look who's sitting down at the table too. You

have Deloitte, AWS, Sony Pictures. They're like, hey,

this is something that we're embracing now. This is something we're using

to, to put out tons and tons of programming,

entertainment, different podcasts in some cases. And, you know,

this is the future and we're going to embrace it. We're going to empower people

and we're not going to replace them, but we're going to enhance. their expertise. And

that's a lot of times you'll hear people describe AI as

having a superpower. If, if you're a good marketer and you tap

into AI, you'll become a better marketer. If you're, if you're sending out emails

and you're, and you have some understanding of the English language, you can

be a much better email marketer by tapping into what you know

and building those skill sets, building off of that. And it really

is like the secret superpower. Definitely.

I think there's a ton of opportunity for

people to consider how they may use AI in different

ways. Like if they're focusing on

editing a podcast or

editing an article that they wrote, like a thought

leadership piece, there are all kinds of tools

that can level up what you're working on today

and make it better than you ever dreamed just

by trying and giving it a good prompt.

Yeah, there's so many ways to embrace it. If you're

mediocre and not skilled and you try to use AI, you're just gonna get

more of that. But if you take what you're good at and you

build off of it, you really can enhance yourself You know,

5, 6, 7 times more creative, uh, you know,

different ideas. You can riff different things and expand on your

knowledge, build off of what you know, and, you know, give it into the AI

and give it back. That's right. One of the things I did the other day

is I took a meeting,

a set of meeting notes that I got from

an AI tool. And I uploaded it and

then I uploaded one, um, the actual

link to my podcast show. And I

asked the AI to identify the

right 2-minute clip for the person I was speaking

with out of all of my podcasts. In

a matter of seconds, it came back with the

perfect clip. Based on my meeting with her.

It edited it and provided it to me. I was

able to then take it into another tool and do some minor

edits for professionalism

and provide it to her in literally

seconds. It was amazing. Yeah, I love it. And that's a

great use of AI. It's a great way of building on your expertise of

what you know. and then isolating it and getting it out into the

public faster, right? You could do that quick edit, do the turnaround, get it

off to your people, and then get it published on social media and

YouTube and wherever you're going to publish it. But you couldn't—

like, 3, 4 years ago, that was a week-long

process or 2 weeks to get that clip. Exactly. Now you have it the

day you recorded the episode. You've got that clip isolated already.

It's amazing. And keep it going with, uh,

we have some new technology. Here's a, here's a business that was looking for a

service in their area. They couldn't find it, so they

created the service that they need. And, and now they opened a podcast

studio. This is a new content creation facility, is giving

podcasters and businesses in North Wales a professional place to

record, livestream, and produce video content.

Dragon Forge Studios has opened in Mold, offering

recording space, live streaming capabilities, production support,

and flexible rental options for creators at every

experience level. Founder Rob Lewis launched the studio

after struggling to find an affordable local space to record his own

podcast, creating a solution that now serves

the broader creative community. I think these

Creative Spaces are absolutely incredible.

There literally is a new one in

every business area in town in

Dallas, and I think it's great. I think it allows

new creators places to engage

where they can get comfortable with podcasting

quicker. I love the fact that many of them are very

acoustically premium setups

where they have all of the acoustic tiles, they

have wonderful sound systems and speakers,

they may also have some incredible video

equipment. I think very

highly of many of these creator

studios, and I think it's a great thing to do. I also think that

you can cross-market it to other

types of people out there besides podcasters.

You can talk to current podcasters,

new content creators, but you could also talk to people that

need to do voice acting and record it,

or maybe someone that is a musician and wants

to record in a private space. There are all

kinds of different things that you could do to keep your

space in the black, if you will.

Yeah, I mean, I'm very bullish on this story. I, I'm very— I

built a theater space for live podcasting recording, and you're

experiencing that right now. This is— we're recording a podcast live,

and, you know, this is where I really think the future is, and I think

they're tapping into something here in Wales. You mentioned every corner in Dallas has

a studio or recording space now, which is incredible. I'm waiting for that to come

up to the Northeast here. And this is where we're going. It's

independent media created by independent content

creators that are really pushing the future of media

content, media production. Yeah. And it's this independent studio in

Mold. It's this little theater where I'm sitting at in Tarentum.

It's all those spaces in Sarah's backyard in Dallas. That's

making it happen, making the future happen for all these

creators out there. Every one of the

co-workspaces has a podcast studio,

even if it's small. It's just a great way to utilize that

space, a great way to keep people coming in. And you know, you're— they're going

to come in weekly, so your turnover is great. You're going to get people in

and out, you know, at least 4 times a month. Exactly.

Well, this one's very businessy. I had trouble understanding everything that's happening

in this next story here. This is called the PowerShell

Podcast records live at PSU, or PS

Conference EU 2026. The PowerShell

Podcast brought its audience directly to PSCon EU

by recording a live episode featuring Microsoft Senior

Security Research Program Manager Miriam Weisner.

While the conversation focused on cybersecurity,

Microsoft Teams security, and PowerShell best practices.

The episode highlights a growing trend across professional conferences

using live podcasts to capture expert discussions,

extend the event experience, and make valuable educational

content available long after attendees return

home. I think that is a wonderful way

to use live podcasting. I have noticed it at

all of The

meetings and conferences that I've gone to, there is

at least one stage that has

constant shows where people can

lean in and listen. They can engage and ask questions. I think

it's a great thing to do. In this particular instance,

I love that she is in a

tremendous subject matter expert role

and is able to share her deep knowledge in the

interview. It's— security is

hard, right? And there are a lot of ways

that cyber crooks can try to get

around the mechanisms that she

works hard to engineer in place. And she has

a ton of knowledge that she can share. Live

podcasts like this also facilitate

people being able to hear the

detailed knowledge that she's sharing if they have a

really full schedule that day. Maybe there are 5

other meetings that they need to go to, but they still want to listen to

Miriam later. And so I think this is

a great thing to do. Yeah, you mentioned

conferences are leaning into this. They're having dedicated stages. Yes. Even the

main stage sometimes has a live podcast. I've even started to see

the booths, the sponsors who are buying booth space at

conferences, they'll say, hey, 3 o'clock, maybe our

CEO is going to do a conference, or we're bringing this author who

wrote this book who's inspiring our industry. They're going to be here at 3 PM.

We're going to do a live podcast in our booth. you know, stop by the

booth. You know, we got free swag, you know, a bunch of stuff you can

try to carry on a plane on your way out of here. And we're going

to do a live show, a live recording. That's great. Like what

they're doing here, they're recording that and then taking that, you know,

after the event, and they're using that

as a media asset to distribute to their

fans, to their email list, to their social media. And they're creating

content on the showroom floor Just building that credibility and

putting in all that current event information to share with all the FOMOs

out there, who, you know, the people who missed out because they couldn't go.

Now they're going to get a taste of it, and that may help actually propel

sales for next year. Absolutely, and it may

increase Miriam's followers. Absolutely,

yeah, yeah, there's another way, you know, that's another win-win situation.

Miriam is going to get a whole new audience from the podcast. That's right.

And here we go. One of my— this one sounds more like me. The Doers

Summit in 2026 brought together founders,

investors, entrepreneurs, and technology leaders for 2 days of

innovation and collaboration alongside interactive

exhibits, workshops, and keynote presentations. The event

also included the recording of the special Doers Summit podcast

episode featuring Sportssoft CEO

Ludmila Marokina. I think I'm

pretty close on that one. While the summit showcased emerging

technology and creative marketing, the inclusion of a live

podcast demonstrates how conferences continue to embrace podcasting

as another way to capture expert conversations and

extend the impact of an event beyond the attendees in the room.

Yes, well, you definitely want to do this. This is

really great. It makes a ton of sense, and it gets— it collects

rich material for clips

and media and press kits and

website enrichment. Like, I just think this is

an excellent way to— for, let's say, a

company that wants to lean in to being on a live

podcast at an event, they're going to be able to walk away

with incredible

marketing material that they can repurpose a ton

of ways. You can create all kinds of

short segments on key topics

and really beef up your marketing

just on one live podcast. And I love it

that it's alongside interactive exhibits, alongside workshops,

alongside keynote presentations. They're doing a live

podcast recording, right? They're getting that information that Sarah's talking

about, but they're part of the event, they're part of the experience, part of the

conference, part of the, the entertainment that the conference is using

to sell tickets. So it's, it's how important has podcasting

become to, you know, to these conferences who are using it as

them as the entertainment for, you know, some of the,

some of the time slots during the day. I would also offer

that on the planning side, if the

live podcasting stage is on all the time, let's say

whoever's organizing the event, I do hope that they are thoughtful

in planning strategically around

what the topics are that are going to be covered. who the

guests are that are going to be there at different times of the day

and what kinds of questions would be asked over the

course of the day. So it all hangs together.

So the person has to book out that schedule. You know, sometimes there's different

tracks and maybe one podcast episode falls into a

marketing track or an engineer track or security track.

And when there's a break in that track, that's kind of where you want to

slip in those live podcasts, those special events. And, you

know, it's, you know, you got to figure out how to make it work for

your guests and deliver the best experience. And yeah, I would love coming out

of a session and all of a sudden there's all this hype in the corner

going on at this other stage because somebody that I, you

know, I follow in the industry is really going off and sharing these

nuggets, sharing this information, sharing this knowledge. And the audience is going

crazy because they just came out of a session, they're all pumped up, and now

they're getting this added bonus they, they may not have expected.

Yeah, I've really— on this particular event, I love how

it is, um, a complete, uh,

cross-cultural experience where there

are interaction experiences,

creative opportunities, technologies included.

There's all kinds of real engagement

and being in a situation

like that where you can experience so many different things,

adding something like a live conversation just

adds richness to the overall experience.

Yeah, so much fun. If you get out to a conference and in an

industry that you're passionate about, learning about something that you're curious

about, you know, take out— take note to all these little side events

that are happening. A lot of them now are podcasts. So if you love

podcasting and you're going to an event about something that you're

passionate about, you know, look for those little nuggets. They're, they're not always

the main feature, but they're there and they're happening more and more.

And if, and if you're in an industry and you're starting to become somebody in

industry, Reach out to the conference. You could be that

podcast at the conference up on that little side stage

sharing your show with the attendees. That is a great idea.

I have a friend that has done that

before, and I need to think

about that, where I could do that. We'll get Sarah up

on stage at the— we have a— I'm going to be announcing a conference in

about 2 days, so I'll, I'll be reaching out Your phone will be

ringing. Oh, you never know. This goes by so

fast. I always have so much fun. You believe we did 40 minutes already

of live podcasting about live news recorded

live. And this is the part of the show, one last time, I like to

turn the floor over, give Sarah the floor one last time.

You can plug, promote, talk about anything you'd like, Sarah. The floor

is yours. Gosh, I would

love for people to take a look at my

course. I'm super excited about the

quality of the course and the opportunity

for clients to learn how to do the

work of leading change and reduce

the amount of money that they spend on

expensive consultants long-term. I have

complete confidence that the

course will add value for you and your team.

And if you still needed support after

taking the course, clearly I'm open to

that conversation. But I feel really very

excited about the prospects of my Mastering

Change Management course. Changing the Game for people that

want to learn how to lead change. And

I'll have those links in the show notes on the page.

Make sure you follow Sarah. Check out the podcast Transformational

Thinkers as well. Some great interviews on that podcast.

Sarah, do you remember what time it was?

It was party time. What time is it?

What time is it?

Oh, oh, it's time for Poduty and the

News. Poduty and the

News. The

only live news podcast about

podcasting from the state.

Poduty and the News. Poduty and the News.

The only live news

Podcast about podcasting from the stage.

Yeah, yeah.