Hey, everybody. Welcome to Poduty and the News for Tuesday, 09/01/2026. I've got a great guest joining me. We're gonna discuss six stories about people doing live podcasting all around the world. It's Brandon, BC Babbles, Cassiano.
Jeff Revilla:Brandon, you do know what time it is?
Brandon Cassiano:I think it's time to riff with some Pod Duty in the news.
Jeff Revilla:Oh, the only live news podcast about podcasting from the stage. It's Brandon, PC Babbles, Cassiano. Brandon, welcome to the show officially.
Brandon Cassiano:Thank you so much for having me. I've been looking forward to this for god. I don't I forgot how long ago you even set this up. It's been a little bit.
Jeff Revilla:I think it might have been right around my birthday. So, like, my birthday present was to get Brandon on the show and here we are. It it took about eight weeks to get that done. But, you know, Brandon, incredible podcasting history, very rich in consulting, rich in knowledge. You've got Casual Babble, the podcast.
Jeff Revilla:Your creator partner over at Empowered Podcasting. You've been there since the beginning, I think. Plus you're there quite often on the Podcast Morning Show when you know, when that that comes back around. It's on a I think it's on a little bit of a break probably because of the conference. You know, you had a big event that just passed Oh, yeah.
Jeff Revilla:A few weeks ago. Yeah. Tell us about, you know, e p three. Was pretty incredible.
Brandon Cassiano:Yeah. And backtrack a little bit. I'm actually new as of last year's conference, so I had no idea EPC even existed. Thankfully, a colleague of mine posted on socials that he and his wife were coming up from Florida to this Empowered Podcasting conference. I'm like, what the heck is that?
Brandon Cassiano:I looked it up, and I was excited. This was happening in South Park, in Charlotte. Every other podcasting in North Carolina was, like, three hours away, just a little too far for me to actually trust my car. So when this was coming up, I'm like, yes. Let's do it.
Brandon Cassiano:I just got my refund check from school, feeling a little splurgy. So went there for the first time. That was EPC two in 2025. Hooked the second I got there. And then one of our mutual colleagues, Phil Better, mentioned, hey.
Brandon Cassiano:There's this show called Podcasting Morning Chat. The guys who founded the conference do it every morning, hopped on there, became a cohost after a few weeks with them, and I was pretty much ready to hop in as much as I could. Once they announced creator partner program, I'm like, sign me up. And it's been an incredible experience getting to collab with them on their on their platforms. Like you said, we had EPC three just happened a couple of weekends ago in Charlotte again.
Brandon Cassiano:Great turnout. Lots of incredible, workshops and seminars happening. New connections for me. And I got to be their official media correspondent as well, which was a great, experience for me as well, getting to handle their socials for the day and the couple days. And I'm ready for EPC four.
Brandon Cassiano:We're already talking EPC four. So if that tells you anything, it's a fantastic community building up with EPC, and I think it's it's gonna help foster a lot of awesome relationships going forward.
Jeff Revilla:Yeah. It's a great group of podcasters. Very passionate about the independent podcaster. Very passionate about sharing knowledge so that you're able to take your show to the next level. I think Mark Ronick, the kind of like the heart of the operation
Brandon Cassiano:Mhmm.
Jeff Revilla:Always seems very generous, very open with his time, very into making sure people are having a good experience, making sure people are getting the right information and knowledge to be a So this is the kind of group that we talk about on the show that you wanna connect with. And if you're in North Carolina in that area, even better because you have a heartbeat of podcasting right in your area. And great great conference. Number four is already in the works. I don't think too much about it for next year, but you know, put that on your calendar and make sure you get out there.
Jeff Revilla:EP four, Empowered Podcasting four. And, you know, if you go over to your website at brandoncassiano.com, there is a wealth of knowledge on podcasting, consulting, you know, for businesses, for creators. And the the Casual Babble Podcast, I was checking out some episodes. You have, like, some shorter shows that are just tips, then you have some great interviews that are going on. Tell us a little bit about the the Casual Babble Podcast.
Brandon Cassiano:Yeah. The Casual Babble's been a brainchild of mine since it kicked off 2020. Great timing for an interview based show. But it's been part of something that I've been working towards for a while. I've always wanted to facilitate conversations for young professionals and new entrepreneurs.
Brandon Cassiano:That's been my my for for years now, and it's had a lot of pivots, a lot of changes. For a quick stint in 2022, it was a it was a morning show that I did from my bedroom, it took a sabbatical again, relaunched it, and it's been interview based heavily for the longest time. I've actually chosen to do another pivot. Pivoting is a big thing with me. To turn it into a show where it's a chance for me to be more established for myself to really kind of showcase my own thought leadership on topics I think are really behoove into young entrepreneurs and but still bring people on to help, you know, expand the conversations whenever the opportunity arises.
Brandon Cassiano:So the current focus, the new focus, which I actually think heavily to Phil Better who gave me kind of a free coaching during EPC three a couple of weekends ago. The new focus for the show and for my content in general will be the relationship between entrepreneurs, new professionals, and AI as they leverage it to build foundation and to scale their ventures. So it's an ongoing thing. I love being a part of part of it and seeing where it will hopefully go in the future. I've got big dreams for it.
Brandon Cassiano:So fingers crossed that we will get there at some point in the near future.
Jeff Revilla:Yeah. And and like me, you just said I don't know if it's, know it was part of your video series on your website, but you were talking about you just mentioned AI. And AI is a part of our reality now. And what I'm what I'm finding, and I'm in this is a one man theater show that we're running. There's a whole theater production happening right now with just one person.
Jeff Revilla:How do I how do I grow this? And AI is a tool. You said you're not here to preach about using AI or how to or who's using AI or what to do with it, but it's a part of your process. It's a part of my work process. And the way that I'm seeing it and people are like, oh, it's gonna take all of our jobs, it's gonna do all this stuff.
Jeff Revilla:What I'm really seeing, the benefit for independent creators, is it's giving you the power to do the things that you can't hire for at this moment. Right now, I'm a one man show, I can't do all the show notes. I can't do all the editing. I can't do all the posts. But and I can't I don't have the budgets to hire a full time person.
Jeff Revilla:So what it is creating is that ability to do things that you couldn't do ever as an independent business owner. And I think you're starting to lean into that. You you were talking about your use of AI, and I I think it's just a great perspective on embracing this technology in 2026.
Brandon Cassiano:Absolutely. And I and I think a lot of people kind of misconceive. For me, I know as a person who learned a lot of the technical backgrounds of broadcasting and and media creation. And as I began to expand what my content would involve, I felt a little bit like, am I kinda selling out using AI at this point? But you as your to your point, you realize, look.
Brandon Cassiano:It's about time management. It's about commodity to a degree. And it's not that I'm taking my voice out of AI. AI does not just do everything for me without me checking it over. My voice is still very important to it.
Brandon Cassiano:But as you said, as a one man show who's expanding themselves way too far for the time being, it's a very it's a very incredible tool. So I think it's all about and I and I talk about this a lot on my content. It's about the relationship you build yourself. Don't don't lean into it too early before you know what you wanna do. Make sure you understand how you want it to function for you as a tool, not as the end all be all.
Jeff Revilla:I saw a great video on YouTube visualizing this concept, and he needed a prop to make his video. And his prop was this triangle that was the hierarchy of needs, and each level of the hierarchy, he wanted a different color. And he searched and searched, and there was no product for this. There was no pyramid that you could stack that had five layers of five different colors. And he's like, if I wanted to do that and have that prop for this show, I'd have to make a a dye for each level.
Jeff Revilla:Each one has to be, you know, injected, you know, the red layer, the blue layer. He's He's like, you know, you're talking $20,000 a level to get the dies made, to get the tolling done. There's one person in the entire world who the chances of somebody actually being able to create this is zero. There's no business model behind it. But he understands three d printing.
Jeff Revilla:He understands ChatGPT and how to make models. And he took this idea one of one with no business model and crafted the prop that he needed and brought it into the world. And and that was the greatest visualization I saw of what AI is doing for people right now, is it's doing things that nobody has no economic value. So that was a very important lesson to learn, there's nobody going to build that triangle because nobody's going to buy it. But if you need something, now you have access to the tools to do the one of one, to figure out how to bring things into the world that you couldn't have ever done before.
Jeff Revilla:It's not just that triangle I'm talking about. I'm talking about different written content and show notes and all these things that you could never have done before, you can scale that and it's it's adding this value that doesn't really have economic value, but it has tremendous value to your time, to your your mental health of being able to get these things off your plate because you can you can distribute them out to different models.
Brandon Cassiano:Yeah. And I think a lot of a lot of people going into similar ventures like what we do can underestimate all the elements involved. So when you realize, oh, crap. I I do need to know know how to do this, this, or that, or how to take care of this with enough time to take care of that, it's just it reminds you that AI can be that solution. It can help things run smoothly.
Brandon Cassiano:It will help you, as you said, collect the things that by themselves don't have economic value, but they set you up to where you can establish your own economic value in the future.
Jeff Revilla:Yeah. Yeah. Big fan. And I lean into it. So I I'm not hiding from it.
Jeff Revilla:I I disclose every time I use it, I disclose what part of the show is it. Like, this part isn't can't ever be AI. I can only have this conversation with Brandon right now tonight, almost face to face. You know, you're on the big screen. I'm just I'm on the stage, but, you know, here we are.
Jeff Revilla:These thoughts, that and this the reactions and the expertise that we're bringing come from Brandon and I, not from a bot who's gonna tell us the answers or read the answer for you. So are you ready to get into oh, let's go back one last time, brandoncassiano.com. If people wanted to connect with you, I know you have some forms on there. Any places you like to send them specifically, or or where's a good starting point on the website for people to check you out?
Brandon Cassiano:Yeah. Brandoncassiano.com is the perfect place to start. It'll take you to almost anywhere to my Casual Babble Podcast, to my Substack where a lot of my other content is. So, and if you peruse and kinda like what you see that I'm involved in, there are also some links that'll take you to my business website, and we can talk about partnerships and and work there.
Jeff Revilla:Sounds good. All the links will be in the show notes. And after we wrap the show, we have a page called The Crew. And Brandon will get inducted into the Poduty and The Crew. It's a page of all the guests that have ever been on the show, all their links, their bios, their show notes.
Jeff Revilla:And hopefully Brandon comes back on future episodes because all the episodes that Brandon is on will be on that page as well. So you'll get to see different perspectives, you know, how these thoughts on AI have evolved over time. You we come back in six months or a year from now, we have another story about AI. You'll see how, you know, how are we learning? How are we using this as a tool?
Jeff Revilla:And all that will be over on the crew page. Check out Brandon's links in the show notes. And Brandon, are you ready to get into our first story?
Brandon Cassiano:I am ready. Let's do it.
Jeff Revilla:And we this is one we've been following for a while. This started as, like, an annual summer picnic where people would get together in the park. Well, after winning an NBA championship, it just skyrocketed and this is fresh off the New York Knicks' first NBA championship in fifty three years. Jalen Brunson and Josh Hart are turning the momentum around on their Roommates Show podcast and they're turning into a massive live event. Their third annual block party is moving from Central Park to Randall's Island Park on September 24 after 4,000 tickets reportedly sold out in just ninety seconds, leaving 8,000 fans on a waitlist.
Jeff Revilla:You may have a podcast selling 12,000 tickets. This event combines podcasting, celebrity guests, music, sports, and the Knicks championship celebration into what organizers say could become one of the largest live podcast events ever. That could be a stretch. There have been some really big podcasts. Know, combining, you know, really riding the coattails.
Jeff Revilla:Here's two people who started a show about their passion, basketball and sports and just hanging out and they've captured this moment of winning a championship. Now they're putting the show together with the current event. So that's a great tie in. If you have a show based around current events, really tap into them in real time and capture that audience and they've tripled, quadrupled their audience size because of the championship, because they positioned themselves for when the time was right. What were you some of your takeaways?
Brandon Cassiano:No. I think this is an incredible demonstration of people and brands, really, I think, nowadays learning the power of community. This is something I've gotten to comment on recently as well where businesses are starting to realize that community is built around different franchises, whether or not it's sports or a television show or a movie saga can really have powerful impacts on business. See, what you have here with this show is that they did this really smart thing. They leveraged momentum from this huge event, the the Knicks first championship win in in fifty three years.
Brandon Cassiano:And what they're doing though is that they're not leveraging in a way where they're trying to replace the Knicks as the main story or take that main spot. They've realized that there's a harmony between the community that's excited for this Knicks win and who their audience already is from the show, and they're finding a way to add a layer to it. And because of that very smart approach, they're seeing all the success with the ticket sales and having 4 figures amounts of fans on a wait list. And so I think people can take from this that if you really understand how to leverage a community, not in a way where you try to replace the core of what they love, but find a way to add to the experience they're already having, then you can really elevate yourself from where you were before to a place where you can start having bigger and better goals for yourself. So congrats to this to this show.
Brandon Cassiano:They've done a really incredible feat here, so I wish them the absolute best. This is incredible work.
Jeff Revilla:Yeah. Just like you're saying, they're adding this layer. You know, the eight 12,000 fans probably love the Knicks. They probably love Jalen and Josh, and they're big fans. But they also catch up with them once a week on their podcast.
Jeff Revilla:So in between games, on the road, if they're recording episodes and releasing up, they're getting this, like, behind the scenes, the secret stuff. They're getting, like, oh, some of the tour bus or the the flights. Mhmm. You know, you're hearing what happened. Who start who started the food fight?
Jeff Revilla:You know, who started who started the chaos? You know, who's the jokester in the locker room? And you're hearing all these behind the scenes stories that you don't get from ESPN or NBC when you watch the game. So you're becoming a part of it. You're you're kinda like the secret insider who's getting this information once a week and now there's this reward.
Jeff Revilla:You know, you've followed along, you can go to the show, you can see it live now. And that live element and the experiences that Brandon's talking about, that's that whole another level. It's not just podcast that you get weekly. Now you're part of the show, you're part of the environment, you're part of the community, and you're it's part you're part of something much, much bigger than just that m p three file. Exactly.
Jeff Revilla:Well, one of the things I like to be a part of is anything with John Taffer Vegas drinking and food. I I'm a big John Taffer fan, and he's going live as part of the inaugural Drink Las Vegas Festival on Saturday, September 26. Rather than creating a separate podcast event, organizers are incorporating Taffer Show into a larger hospitality festival at the Cosmopolitan of Las Vegas. The ninety minute live podcast will feature Taffer discussing the state of the hospitality industry, sharing stories and lessons from more than thirty years in the business with the session available to both consumers and industry professionals.
Brandon Cassiano:Yes. So what we have here is is kind of the same thing, but almost in reverse. So instead of a smaller show leveraging a larger event, we have a larger event leveraging a smaller show. So it's really cool to see how this relationship between events and business can be occurring in both ways. And I think for this for both these stories so far and bringing the live element to it, breaking down those barriers because typically, you're watching either one of these things and you got and you're kinda like, oh, wow.
Brandon Cassiano:What would it be like to engage outside of this typical function or this typical way in which I already enjoy seeing this happen? So adding this live level is just such a great way to take that community and expand upon not only what they enjoy, but also what they get to bring home with them after the fact, which is such a great gift.
Jeff Revilla:And we're seeing this across all kinds of different industries where part of the entertainment of the event, part of the entertainment of the conference is a live podcast now. What used to be like a panelist of like four marketing executives that nobody in the audience wanted to hear, Now they're bringing in podcasts to do a live show. They're probably still delivering the same content, but they're delivering in a way that the audience loves to consume. They love to ingest it. And if you're recording an episode of the Jon Taffer Podcast, you're in the hospitality industry, you own a bar or a restaurant, and you get to sit down for ninety minutes, maybe ask them a question, that's a whole another level and it's part of this larger experience that Brandon's talking about.
Jeff Revilla:It's a bigger event leveraging a smaller podcast and you're able to get something again, just like the first one, you're getting that inside scoop. You're getting something way bigger than just subscribing and listening to it once a week.
Brandon Cassiano:And how great is it too that these live events kind of you know, when you watch a celebrity on on a screen, there's always this kind of boundary of like it's almost like they're not real, you know, because you're you only ever know them to exist through this plastic foray that you're experiencing. And to get to break that down and be now just the only thing separating you from that person is is air. Right? And so I think that for the audiences, this really kinda concrete and solidifies why they were attracted to this person in the first place, why they respect them, and then, again, just kind of allows them to bring home such a more amplified experience, which is really, really cool.
Jeff Revilla:Yeah. We're we're talking about putting on live events and, you know, producing them. And this was a great article. They're really a behind the scenes look at, you know, what it takes to produce a podcast, a live podcast in front of a sold out theater. So you're getting all the aspects during this article, and live podcasting is becoming far more sophisticated than putting microphones on a stage and hitting record.
Jeff Revilla:A recent live production of the Ezra Klein show for The New York Times turned a five candidate California gubernatorial forum into a multi platform production serving roughly a thousand people in a theater, a national livestream, YouTube viewers, and traditional podcast listeners simultaneously. The biggest lesson isn't about expensive cameras, it's about planning for the failure, building the redundancy into every critical system and recognizing that a professional live podcast is now part stage show, part broadcast television and part studio production, says the guy sitting inside of a podcast theater. This is this one's right in my wheelhouse.
Brandon Cassiano:No. Exactly. And I find it so funny, you know, I I have a client right now who, back when she started, I was like, me being a podcaster for seven, eight years now, having so much knowledge of the landscape that podcasting can be for somebody, and she was like, I just wanna talk. I just wanna have this place to talk and share my ideas and whatnot. Go no further.
Brandon Cassiano:And I'm like, are you sure? Like, you can do a lot of stuff if you do this the right way. And she's about to come off a sabbatical. And funny enough, in the middle of her sabbatical, she was peep people were reaching out to her saying, hey. Where's the show?
Brandon Cassiano:Like, they need they need this healthy dose of this show. And I'm like, see? You know? Well, let's let's let's explore that landscape a bit more. You know?
Brandon Cassiano:It's it's never the episode you drop is hardly ever the last thing that happens with a podcast.
Jeff Revilla:Yeah. And we're talking about these great experiences and building something for a community who's looking for that information. And in this case, there's a little bit of a political theme, which in, you know, this climate, it gets a little dicey. Start talking politics. For But the important thing is that when you start to think about what your podcast is and what it can be, even though this is a live event in front of a live audience, all the foundation is here to record, to capture, to have assets to use at a later date.
Jeff Revilla:You're capturing good audio. You're capturing good video so that you can repurpose that whether you're gonna clean it up for a YouTube video, chunk it up as a podcast release, chunk it up as the short video clips. All the foundation that you've been building, you're recording your podcast in your home theater, that translates to when you go to the stage, but you get something so much bigger. Brandon and I have already mentioned in the first three stories, it's when you go live, when you're building a community, when you're in front of people, something magical happens. Empower podcasting is a great example of magic happening.
Jeff Revilla:The first two stories of Knicks fans, Jon Taffer in the restaurant industry, those are stories of something bigger happening when you can get together with your community. And and this was a a great example, kinda detailing out some of the things that make it work behind the scenes.
Brandon Cassiano:And another really cool thing about when you transition from purely prerecorded to a live study too is that when you're prerecorded, you have so much more control. But there's a real beauty in going live because you have to allow yourself as a host, a producer, to sacrifice a portion of that control because you now have that audience element in there. You're gonna get these organic, unique reactions to any number or part of your show. And I think by welcoming that lack or or willing full loss of control to a degree, you're welcoming in a lot of moments that you can't produce in a closed off prerecorded studio. You know what I'm saying?
Brandon Cassiano:And another part that I like that this article shares too is that the biggest thing about live production, it's not about the equipment. It's about the planning behind it. And I think that's so true because gear, short microphones, or whatever you have, can boast whatever they want on their packaging. They can do this, this, or that. But it's really how well you take to those unexpected shifts in an environment that really kind of showcases, you know what?
Brandon Cassiano:This person is what is doing what they should be doing. They they it's it's great that they found their calling in this world.
Jeff Revilla:And there's a great there's a creative freedom in letting go. And sometimes with live, you have to let go of that rigidity of that structure. It has to be like this or we have to do 10 takes. When you have to just do it once and that's the way it's gonna be, that and that really opens up the way that you can get on a microphone. It really opens up the way that you can entertain an audience.
Jeff Revilla:It's it becomes something greater. And I don't wanna say it's like an addictive thing, performing for people and getting that real time feedback, but you definitely develop a new skill set. You've learned how to host from doing it in the home studio, in the home office, but learning to host with a live audience is a whole new skill set that you'll see you can start to take to other places. You You can start to take that to speaking at conferences, speaking at your job if you have a full time job, giving presentations. All of a sudden, all these things become exponentially better because you took that risk, you took that leap, and you start to perform in front of people live.
Brandon Cassiano:Absolutely. And I think once you when you clear that, the sky's the limit. And you can find yourself, like we said, when it comes to the scope of podcasting, you find it a lot easier to explore and and find yourself in places down the road you probably never would have previously thought you would end up by simply sitting down and turning on the microphone.
Jeff Revilla:Yeah. And the great segue to our next story is celebrating a one year anniversary and this was a podcast started as a as a way to deal with grief. How do I do this is the title of the podcast and they're marking their one year anniversary with a special live podcast recording called This Is Not a Show About Death. Hosted by Ryan Socia of Fox five Atlanta, the award winning podcast began with conversations about personal grief, but has evolved into a broader story about resilience, healing, starting over, and learning how to live well after loss. The anniversary event will bring guests from different backgrounds together for a live conversation, exploring mental, physical, and spiritual perspectives on living well.
Brandon Cassiano:And this I think, is a great example of I mentioned earlier on talking about me, which I don't like to do too much, is is about how I'm very big on pivoting. And I think one of the biggest things any storyteller conversationalist who's gonna enter the podcasting venture needs to be both prepared for, but also open to is the need or opportunity to pivot. Like, this story says they spoke initially just about grief, but expanded into these other broader but still very important topics like resilience and healing. And I think if you I know we have an idea. We have we oftentimes have a a really concrete idea of what we want something to be when we start off.
Brandon Cassiano:But if we close ourselves off from those pivots, from those opportunities of expansion, we miss out on a lot of new avenues. We miss out on potentially finding a real true niche that can open up a lot more doors for us. So I think that for this story, that's a really important takeaway.
Jeff Revilla:Yeah. And I also love stories of traditional media getting into new media avenues. And, you know, this is a host of the Atlanta Fox five channel. They started a podcast. The producers like the podcast enough that they distribute it through the Fox five Atlanta website.
Jeff Revilla:And now, celebrating one year, they're getting the support from the executives from management to put on a live show, to take podcasting to another level, to to do this and blend with the community, mesh with the community, share thoughts and ideas with the community, and really just connect. And it's, again, about connection, and you're seeing television stations do this now.
Brandon Cassiano:Absolutely. And I think when when it comes to a show like this that tackles the topics that it does, being willing to be more of an open kind of rawer nerve. Rawer is not a word, but I'll use it for now. More exposed nerve. That's a better word.
Brandon Cassiano:It really allows you to welcome people because these topics are not always easy. So I think being willing to have that more openness and be a bit more vulnerable with these topics allows people to feel welcome into the conversation and have conversations that for them might be very overdue for one reason or another.
Jeff Revilla:Yeah. A lot of times a podcast can be a great asset for the community. It can be a reliable source for for people grieving. If they don't know where to turn or who to talk to, well, there's shows like this that can really help them get through the tough times and and get them to the other side and and, you know, grieve together sometimes. Sometimes that helps the whole community heal together at the same time.
Jeff Revilla:And a great resource by Fox five Atlanta, just so excited to see that come to life and and see a new segment about podcasting and live podcasting. That always warms my insides. Oh, we got South by Southwest coming back. And this time, I'm not sure if sounds profitable as part of this. I didn't this this article came from Deadline, and it's saying that the South Southwest in 2027, they're really ramping up the podcast promotion.
Jeff Revilla:And after years of live podcast recordings and industry conversations being incorporated in the larger event, South by Southwest is launching its first dedicated podcast festival from March 17 through the twentieth twenty twenty seven. Podcasting will now be positioned as a core part of South by Southwest alongside film and TV, music, comedy, and the innovation conference. For podcasters, it's another sign that the medium is increasingly being treated not just as something people listen to, but as a category capable of supporting its own live experiences, professional community, and festival programming.
Brandon Cassiano:See, now this is one of those other things where I like I said before, the only reason I can go to EPC is because it's only forty minutes away. This is in Austin, Texas, my man. I don't know. Like, this like, can I even go to this one next year, hopefully? Gotta plan a lot more in advance.
Brandon Cassiano:But I think for this, I I think the great part about this, sorry, to get off my little soapbox there, is that it's it's really cool to see how self sustaining podcasting has become. I think I first heard the word podcast back in 2014. I was an undergrad, and I it's like a all all it was to me was this little category on on iTunes back in the day. I'm like, what the heck is a podcast? And now it's this massive, massive business that is multifaceted.
Brandon Cassiano:It covers so many different things. It has so many different forms and people can access it from so many angles. It's just this crazy machine that we have nowadays.
Jeff Revilla:Yeah. And I they've been doing little podcast segments. I know last year in Austin, was like a parallel Sounds Profitable I think the other what's the other one? Sounds Profitable is the name of the podcast, but there's another event agency on top of that that was doing a parallel segment with South by Southwest. Yeah.
Jeff Revilla:I can't think of it. But anyway and and it it was a great parallel event. They were doing live podcasts all around the city in different venues, like different theaters and coffee shops. There were all these different venues that were hosting it, and and I didn't see them mentioned in this. So I'm guessing that South by Southwest is like, okay.
Jeff Revilla:This there's something here. We're gonna incorporate it into the main event now and move forward with it. If I get an update on it like I said, this article just came from Deadline, and I didn't see any other association with any other organizations on it. But, again, a testament to where podcasting is going. If they're going to where South by Southwest is and they're having these live stages, live podcast stages, you know, there's something happening here that's bigger than all of us, that live podcasting is is really planting its its flag in the ground.
Brandon Cassiano:Mhmm. Absolutely.
Jeff Revilla:And one last story where somebody can plant their flag in Pittsburgh because this this is a tour, a 12 city tour, and one of the stops is Pittsburgh. It's Philip DeFranco and comedian Alex Pearlman are taking their comedy on the road with Crashing Out Live, a 12 city tour running from August 21 through 10/03/2026 built around the idea that if society is melting down, we might as well laugh about it together. The tour brings their mix of current events, commentary, comedy, and conversations out of the digital world and in front of live audiences across the country. Stops include Seattle, Boston, Philadelphia, Chicago, Washington DC, and Pittsburgh.
Brandon Cassiano:Yeah. I know. I'm still looking for Charlotte on this list of stops. I think they need to update their expected plan there because Queen City could be a awesome space for it. But for this story to the I I love the idea of taking content driven through commentary and and transforming it into into a show.
Brandon Cassiano:You know, I think a lot well, not to say that, of course, there's doesn't happen on shows before we have, like, newscasts and whatnot, but I think for this particular story, we are seeing how people who really find their POV in podcasting, and that's a hard thing sometimes to find. I think it's easy for us to know what we wanna talk about, but a real key to really finding a community a community that will take you to the next place is making sure you know what side of the story you're on or where your stance is. I if that's too I'm gonna lose no words. But if if that's not quite nailed down, your audience doesn't quite know where to take you from there. They don't know whether or not to lean into one side or the other.
Brandon Cassiano:And so I think this shows really well how when you have a POV that's established, it's clear regardless of what you talk about, then your audience knows from there how to kind of track and help open up those new doors for you.
Jeff Revilla:Yeah. And and you didn't see many events like this five, definitely not ten years ago, where somebody can build up a presence online, they can have a tremendous TikTok following, they can have a podcast together, and they can take that on tour. You're seeing that so much more, this show kind of demonstrates that every week we talk about six stories about people doing live podcast around the world. This is episode 80 something. So I've given you 500 examples in the last year that this is happening more and more.
Jeff Revilla:And the fact that the public is waking up to this as a form of entertainment, like, this is the time to get into live podcasting. This they're going a 12 city tour. Well, you know, that's growing. It's growing fast, and and people are going out to see it.
Brandon Cassiano:And for the audience too, you know, whatever your for the time that you're usually like, for you, from your studio, you know, you have so many people in your audience who maybe wanna have their question or their thoughts heard when you have this huge cacophony of voices who are all throwing themselves into the topic. So when you have these more intimate moments where you're taking yourself to live places, Philadelphia, Chicago, DC, you're willowing down the amount of voices your audiences have to fight through to really connect with you. And so that really, I think, helps to convert a lot of folks who may or may not otherwise kinda be willing
Jeff Revilla:or
Brandon Cassiano:not willing to depart from you and really planting them down, anchoring them down, being like, yeah. These folks are cool. I knew I liked them. They got to hear me this one time because they were in my hometown where I grew up, where, you know, my experiences met their their insights, and I'm a hardcore fan for life.
Jeff Revilla:Incredible. Brandon, I am so glad that you joined us today, and we are able to make this work. My birthday present has come true. It's been delivered. Happy I turned 50 this year too, so it was the big five o.
Brandon Cassiano:Congrats.
Jeff Revilla:This has been a a great conversation. Brandoncassiano.com. I do one thing before we say goodbye. I turn the floor over to you one last time. You can plug, promote, talk about anything you like, Brandon.
Jeff Revilla:The floor is yours.
Brandon Cassiano:Man, I firstly, thank you so much for having me on the show. I cannot believe that this was offered to me. You reached out, and I'm I'm so thankful to be here. But, yes, if you're looking for any kind of content, if you're a young professional, if you're a new entrepreneur, if you're looking for someone to take all those crazy high tier conversations and break them down to where they're more casual for you, you're not dealing with a bunch of jargon, a bunch of crazy industry terms, please feel free to check out my content. Find me at brandoncalciano.com.
Brandon Cassiano:There's a link to my substack where I've got a bunch of incredible content talking about what's going on out there, how that relates to you, what you can do from there. And if you are any kind of brand looking to discuss partnerships or you're looking for a media correspondent to travel to your location and help turn your events into an incredible narrative story, feel free to check out my, website as well. Otherwise, man, Jeff, thank you for this. This was an incredible opportunity, and I cannot wait to be back here at some point in the future to see how things have changed.
Jeff Revilla:Awesome. Check that crew page out. Connect with Brandon, Brandon Cassiano dot com. I'll have all the links in the show notes. Brandon, do you remember what time it was?
Brandon Cassiano:I think we kicked off with Poduty in the news.